Answers.Body: <p>There is a page on the LEGO web site about <a href="http://aboutus.lego.com/en-us/corporate/fairplay.aspx" rel="nofollow">Fair Play</a> which is very much available and not "used to". The wording is a bit different, though:</p>
  
  <blockquote>
    <p>If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs".Also, the trademark should appear in the same typeface as the surrounding text and should not be isolated or set apart from the surrounding text. In other words, the trademarks should not be emphasized or highlighted. Finally, the LEGO trademark should always appear with a ® symbol each time it is used.</p>
  </blockquote>
  
  <p>The page also links to a brochure which is certainly worth reading (although it's not quite what you requested).</p>
  
  <p>Edit: as far as inserts in actual catalogues go, I don't really remember seeing any. Iv'e had a look in the book <a href="http://www.brickset.com/detail/?Set=810002-1" rel="nofollow">50 Years of the LEGO Brick</a> which contains copies of a few older catalogues, but didn't find anything.</p>
  
  <p>It's also interesting to know that in that book itself, LEGO is usually written without the trademark ®, and that quite a few times is is used as a noun as a shorctut for "The LEGO Company".</p>
  
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2011-11-04T08:06:26.883Z
Answers.Text: Indeed, we have had this discussion over on meta too:  http://meta.bricks.stackexchange.com/questions/9/do-we-use-lego-or-legos
Answers.UserDisplayName: Zhaph - Ben Duguid
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2011-11-04T10:44:26.260Z
Answers.Text: @Zhaph-BenDuguid - Yes, you did discuss the Lego/Legos thing, but I am specifically after a photo of the mythical insert/catalog. This doesn't actually answer my question.
Answers.UserDisplayName: going
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2011-11-04T05:17:36.140Z
Answers.LastActivityDate: 2013-04-05T09:28:54.560Z
Answers.LastEditDate: 2013-04-05T09:28:54.560Z
Answers.UserDisplayName: Joubarc
Answers.Body: <p>Here you go, from a scan of a <a href="https://images.brickset.com/library/Catalogues/c85us.pdf" rel="nofollow noreferrer">1985 US catalog</a> at <a href="https://brickset.com/library/catalogues" rel="nofollow noreferrer">Brickset</a>:</p>
  <p><a href="https://i.sstatic.net/Fiu1m.png" rel="nofollow noreferrer"><img src="https://i.sstatic.net/Fiu1m.png" alt="enter image description here" /></a></p>
  <p>The text reads, verbatim:</p>
  <blockquote>
  <p><em><strong>Dear Parents and Children</strong></em></p>
  <p>LEGO® is a brand name that is very special to all of us in the LEGO Group Companies. We would sincerely appreciate your help in keeping it special by referring to our bricks as &quot;LEGO Bricks or Toys&quot; and not just &quot;LEGOS&quot;. By doing so, you will be helping to protect and preserve a brand name that stands for quality the world over.</p>
  <p>If at any time we can be of service to you regarding our products, please feel free to write to us.</p>
  <p><em>Susan Williams</em></p>
  </blockquote>
  <p>The text you quote above is slightly different and may be a variant from a different year, or perhaps it's just slightly misremembered.</p>
  <p>It's from one of the &quot;mini-catalogs&quot; that came with the sets, so this was both a catalog and a box insert.</p>
  <p>I don't see any such message in the 1978 catalog, but the one from 1979 has this:</p>
  <p><img src="https://i.sstatic.net/Kuvwt.png" alt="crop from 1979 catalog" /></p>
  <p>which reads:</p>
  <blockquote>
  <p><em><strong>Dear Parents and Children</strong></em></p>
  <p>The word LEGO® is a special one. It's our very own brand name for the brick supplied by our Company, LEGO Systems, Inc.</p>
  <p>Look for the name &quot;LEGO&quot; - we're proud of it. It's on every brick we make!</p>
  <p><em>Susan Williams</em>
  Susan Williams
  Customer Service</p>
  </blockquote>
  <p>The handwritten &quot;Dear Parents and Children&quot; appears to be completely identical, as does the &quot;Susan Williams&quot; signature. But, the famous admonition does not appear.</p>
  <p>However, in 1980...</p>
  <p><img src="https://i.sstatic.net/Fovkb.png" alt="crop from 1980 catalog" /></p>
  <blockquote>
  <p><em><strong>Dear Parents and Children</strong></em></p>
  <p>The word LEGO® is a brand name, and is very special to all of us in the LEGO Group Companies. We would sincerely like your help in keeping it special. Pleas always referring to our bricks as &quot;LEGO Bricks or Toys&quot; and not &quot;LEGOS&quot;. By doing so, you will be helping to protect and preserve a brand of which we are very proud, that stands for quality the world over. Thank you!</p>
  <p><em>Susan Williams</em>
  Customer Services</p>
  </blockquote>
  <p>This continues (with slight variations in the text) through 1986, but in 1987, the request is gone:</p>
  <p><img src="https://i.sstatic.net/QgnHj.png" alt="from the 1987 catalog" />]</p>
  <blockquote>
  <p><em><strong>Dear Parents and Children</strong></em></p>
  <p>The LEGO Group takes great pride in DUPLO® and LEGO® brand toys, and if we can be of service to you regarding our products, please write to us.</p>
  <p><em>Susan Williams</em>
  Customer Services</p>
  </blockquote>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2011-11-04T12:07:32.160Z
Answers.LastActivityDate: 2024-03-25T19:14:20.743Z
Answers.LastEditDate: 2024-03-25T19:14:20.743Z
Answers.UserDisplayName: mattdm
Body: <p>Debates aside; I have been told that there used to exist a message either in Lego catalogs or inserts in boxes that reads <a href="http://lego.wikia.com/wiki/LEGO">as this</a>:</p>
  
  <blockquote>
    <p>The word LEGO® is a brand name and is very special to all of us in the
    LEGO Group Companies. We would sincerely like your help in keeping it
    special. Please always refer to our bricks as 'LEGO Bricks or Toys'
    and not 'legos.' By doing so, you will be helping to protect and
    preserve a brand of which we are very proud and that stands for
    quality the world over. Thank you! Susan Williams, Consumer Services.</p>
  </blockquote>
  
  <p>Does anyone have a photo of this insert or catalog text that they could share?</p>
  
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2011-11-04T01:09:03.067Z
Comments.Text: Just a bit of related nostalgia, [here is a photo](http://laura.gjovaag.com/lego/pics/letterone.jpg) of a "Susan Williams" letter.
Comments.UserDisplayName: going
Tags: <history><lego-group>
Title: Can anyone find a photo of the "LEGO bricks, not LEGOS" insert?
UserDisplayName: going
ThreadText: # Can anyone find a photo of the "LEGO bricks, not LEGOS" insert?
  
  (Asked by: username_0 on 2011-11-04)
  
  Debates aside; I have been told that there used to exist a message either in Lego catalogs or inserts in boxes that reads [as this](http://lego.wikia.com/wiki/LEGO):
  
  > The word LEGO® is a brand name and is very special to all of us in the
  > LEGO Group Companies. We would sincerely like your help in keeping it
  > special. Please always refer to our bricks as 'LEGO Bricks or Toys'
  > and not 'legos.' By doing so, you will be helping to protect and
  > preserve a brand of which we are very proud and that stands for
  > quality the world over. Thank you! Susan Williams, Consumer Services.
  
  Does anyone have a photo of this insert or catalog text that they could share?
  
  **Tags:** history, lego-group
  > **Comments:**
  > **username_0**: Just a bit of related nostalgia, [here is a photo](http://laura.gjovaag.com/lego/pics/letterone.jpg) of a "Susan Williams" letter.  
  
  ---
  
  ## 2 answers
  
  ### Answer by username_3 on 2011-11-04. Score: 25 | Accepted answer
  
  Here you go, from a scan of a [1985 US catalog](https://images.brickset.com/library/Catalogues/c85us.pdf) at [Brickset](https://brickset.com/library/catalogues):
  
  [![enter image description here](https://i.sstatic.net/Fiu1m.png)](https://i.sstatic.net/Fiu1m.png)
  
  The text reads, verbatim:
  
  > ***Dear Parents and Children***
  >
  > LEGO® is a brand name that is very special to all of us in the LEGO Group Companies. We would sincerely appreciate your help in keeping it special by referring to our bricks as "LEGO Bricks or Toys" and not just "LEGOS". By doing so, you will be helping to protect and preserve a brand name that stands for quality the world over.
  >
  > If at any time we can be of service to you regarding our products, please feel free to write to us.
  >
  > *Susan Williams*
  
  The text you quote above is slightly different and may be a variant from a different year, or perhaps it's just slightly misremembered.
  
  It's from one of the "mini-catalogs" that came with the sets, so this was both a catalog and a box insert.
  
  I don't see any such message in the 1978 catalog, but the one from 1979 has this:
  
  ![crop from 1979 catalog](https://i.sstatic.net/Kuvwt.png)
  
  which reads:
  
  > ***Dear Parents and Children***
  >
  > The word LEGO® is a special one. It's our very own brand name for the brick supplied by our Company, LEGO Systems, Inc.
  >
  > Look for the name "LEGO" - we're proud of it. It's on every brick we make!
  >
  > *Susan Williams*
  > Susan Williams
  > Customer Service
  
  The handwritten "Dear Parents and Children" appears to be completely identical, as does the "Susan Williams" signature. But, the famous admonition does not appear.
  
  However, in 1980...
  
  ![crop from 1980 catalog](https://i.sstatic.net/Fovkb.png)
  
  > ***Dear Parents and Children***
  >
  > The word LEGO® is a brand name, and is very special to all of us in the LEGO Group Companies. We would sincerely like your help in keeping it special. Pleas always referring to our bricks as "LEGO Bricks or Toys" and not "LEGOS". By doing so, you will be helping to protect and preserve a brand of which we are very proud, that stands for quality the world over. Thank you!
  >
  > *Susan Williams*
  > Customer Services
  
  This continues (with slight variations in the text) through 1986, but in 1987, the request is gone:
  
  ![from the 1987 catalog](https://i.sstatic.net/QgnHj.png)]
  
  > ***Dear Parents and Children***
  >
  > The LEGO Group takes great pride in DUPLO® and LEGO® brand toys, and if we can be of service to you regarding our products, please write to us.
  >
  > *Susan Williams*
  > Customer Services
  
  
  ---
  
  ### Answer by username_1 on 2011-11-04. Score: 5
  
  There is a page on the LEGO web site about [Fair Play](http://aboutus.lego.com/en-us/corporate/fairplay.aspx) which is very much available and not "used to". The wording is a bit different, though:
  
  > If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs".Also, the trademark should appear in the same typeface as the surrounding text and should not be isolated or set apart from the surrounding text. In other words, the trademarks should not be emphasized or highlighted. Finally, the LEGO trademark should always appear with a ® symbol each time it is used.
  
  The page also links to a brochure which is certainly worth reading (although it's not quite what you requested).
  
  Edit: as far as inserts in actual catalogues go, I don't really remember seeing any. Iv'e had a look in the book [50 Years of the LEGO Brick](http://www.brickset.com/detail/?Set=810002-1) which contains copies of a few older catalogues, but didn't find anything.
  
  It's also interesting to know that in that book itself, LEGO is usually written without the trademark ®, and that quite a few times is is used as a noun as a shorctut for "The LEGO Company".
  
  > **Comments:**
  > **username_2**: Indeed, we have had this discussion over on meta too:  http://meta.bricks.stackexchange.com/questions/9/do-we-use-lego-or-legos  
  > **username_0**: @Zhaph-BenDuguid - Yes, you did discuss the Lego/Legos thing, but I am specifically after a photo of the mythical insert/catalog. This doesn't actually answer my question.  
  
  ---
  
  