Answers.Body: <p>NOTE: from 1949 to 1954 "LEGO" was printed INSIDE the brick.</p>
  
  <p>LEGO appeared on the studs for the first time in the late 1954, then it was re-designed a lot during the years, becoming the stud we all know. </p>
  
  <p>The not-italic stud of the photo was produced between 1960 and 1963. You can easily exclude 1963+ noticing that it's not the same exact plastic of the modern bricks (ABS was adopted in 1963).</p>
  
  <p>Hope this helps. 
  P.S. I'm a huge LEGO collector and I'll be glad to share my expertise here and learn from other passionate people.</p>
  
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2012-08-26T16:32:57.487Z
Answers.Text: Thanks for the info. I'm not sure it quite coincides with this piece, however, because it's not a waffle-bottom plate, it's a circle-bottom, and the circle-bottom plates didn't come along until 1963 in Europe, and waffle-bottom plates were still the norm for this size plate in the US and Canada until the early 70s. So it's from 1963 or after. While the switch to ABS in Europe was in 1963, Samsonite still had some CA pieces in sets into the late 60s. Do you have any other pieces with this logo from a known set?
Answers.UserDisplayName: 62Bricks
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2012-08-21T17:14:15.787Z
Answers.LastActivityDate: 2012-08-21T17:14:15.787Z
Answers.UserDisplayName: VoT
Body: <p>The LEGO logo that appears on the tops of brick studs has had several styles over the years. In the US, when Samsonite began manufacturing LEGO bricks, <a href="http://www.miniland.nl/Historie/legoautos/samsonite/samsonite%20pagina%20eng.htm" rel="noreferrer">they apparently made some alterations to some of the molds</a> they obtained from LEGO, resulting in occasional odd bricks that had both the older and newer style logos on the same brick:</p>
  
  <p><img src="https://i.sstatic.net/f7Ia3.jpg" alt="Samsonite LEGO Brick"></p>
  
  <p>This brick shows the two main styles of logo, the earlier one with thick, rounded lettering and an open O, and the later style with thinner, italic lettering that is very similar to the style used today. There have been slight variations in the size and orientation of the logo, but these are the two main styles.</p>
  
  <p>I have a few pieces, however, that have another distinct style:</p>
  
  <p><img src="https://i.sstatic.net/pz0Yq.jpg" alt="Block LEGO Logo"></p>
  
  <p>This is also a thinner style, but is not italic, like the modern style. The pieces I have seen it on are white plates with the modern underside - not the old waffle type.</p>
  
  <p>I want to know roughly when this logo was used - It would appear to be later than the old style logo, but concurrent with the modern logo. I am also wondering how long it was in use, and whether bricks with this style logo were produced in a specific place; i.e. whether they are Samsonite from the US or Canada, or distinct to one of the European manufacturing locations.</p>
  
  <p><em>Additional Information</em></p>
  
  <p>The pieces I have that display this logo are white 6x8 plates with Pat Pend on the underside in block caps. This style plate first appeared in sets in 1961, and I believe by 1976 most of the Pat Pend molds were either replaced or had the words obscured. That narrows the date range down somewhat for this particular piece.</p>
  
  <p>If anyone has examples of other pieces with this style logo, especially if they are known to come from a certain set, that would be helpful in answering this question.</p>
  
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2012-03-14T14:55:14.000Z
Comments.Text: Note: I retagged this question with [history] instead of [identification], as you seemed to be asking about the history of the straight lettering than trying to identify something. Also, very interesting question -- can't wait see some answers!
Comments.UserDisplayName: Peter Cassetta
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2012-05-25T13:23:17.997Z
Comments.Text: @JoshuaDrake : bounty rules aren't very flexible, you can read them in full [here](http://meta.stackexchange.com/questions/16065/how-does-the-bounty-system-work). In short, if there's no answer, the bounty will not be awarded or refunded.
Comments.UserDisplayName: Joubarc
Tags: <history><manufacturing>
Title: Where and when did the straight block letter LEGO logo appear on brick studs?
UserDisplayName: 62Bricks
ThreadText: # Where and when did the straight block letter LEGO logo appear on brick studs?
  
  (Asked by: username_0 on 2012-03-13)
  
  The LEGO logo that appears on the tops of brick studs has had several styles over the years. In the US, when Samsonite began manufacturing LEGO bricks, [they apparently made some alterations to some of the molds](http://www.miniland.nl/Historie/legoautos/samsonite/samsonite%20pagina%20eng.htm) they obtained from LEGO, resulting in occasional odd bricks that had both the older and newer style logos on the same brick:
  
  ![Samsonite LEGO Brick](https://i.sstatic.net/f7Ia3.jpg)
  
  This brick shows the two main styles of logo, the earlier one with thick, rounded lettering and an open O, and the later style with thinner, italic lettering that is very similar to the style used today. There have been slight variations in the size and orientation of the logo, but these are the two main styles.
  
  I have a few pieces, however, that have another distinct style:
  
  ![Block LEGO Logo](https://i.sstatic.net/pz0Yq.jpg)
  
  This is also a thinner style, but is not italic, like the modern style. The pieces I have seen it on are white plates with the modern underside - not the old waffle type.
  
  I want to know roughly when this logo was used - It would appear to be later than the old style logo, but concurrent with the modern logo. I am also wondering how long it was in use, and whether bricks with this style logo were produced in a specific place; i.e. whether they are Samsonite from the US or Canada, or distinct to one of the European manufacturing locations.
  
  *Additional Information*
  
  The pieces I have that display this logo are white 6x8 plates with Pat Pend on the underside in block caps. This style plate first appeared in sets in 1961, and I believe by 1976 most of the Pat Pend molds were either replaced or had the words obscured. That narrows the date range down somewhat for this particular piece.
  
  If anyone has examples of other pieces with this style logo, especially if they are known to come from a certain set, that would be helpful in answering this question.
  
  **Tags:** history, manufacturing
  > **Comments:**
  > **username_1**: Note: I retagged this question with [history] instead of [identification], as you seemed to be asking about the history of the straight lettering than trying to identify something. Also, very interesting question -- can't wait see some answers!  
  > **username_2**: @JoshuaDrake : bounty rules aren't very flexible, you can read them in full [here](http://meta.stackexchange.com/questions/16065/how-does-the-bounty-system-work). In short, if there's no answer, the bounty will not be awarded or refunded.  
  
  ---
  
  ## 1 answers
  
  ### Answer by username_3 on 2012-08-21. Score: 5
  
  NOTE: from 1949 to 1954 "LEGO" was printed INSIDE the brick.
  
  LEGO appeared on the studs for the first time in the late 1954, then it was re-designed a lot during the years, becoming the stud we all know.
  
  The not-italic stud of the photo was produced between 1960 and 1963. You can easily exclude 1963+ noticing that it's not the same exact plastic of the modern bricks (ABS was adopted in 1963).
  
  Hope this helps.
  P.S. I'm a huge LEGO collector and I'll be glad to share my expertise here and learn from other passionate people.
  
  > **Comments:**
  > **username_0**: Thanks for the info. I'm not sure it quite coincides with this piece, however, because it's not a waffle-bottom plate, it's a circle-bottom, and the circle-bottom plates didn't come along until 1963 in Europe, and waffle-bottom plates were still the norm for this size plate in the US and Canada until the early 70s. So it's from 1963 or after. While the switch to ABS in Europe was in 1963, Samsonite still had some CA pieces in sets into the late 60s. Do you have any other pieces with this logo from a known set?  
  
  ---
  
  