Answers.Body: <p>The possible reasons include:</p>
  
  <ul>
  <li>Surface area needed for legal info, practical requirements like barcodes, information, feature descriptions and artwork</li>
  <li>Aspect ratio of the artwork means the boxes can't be too long and thin</li>
  <li>Leaving space between the bricks so they don't get squished up against each other</li>
  <li>Size of the instruction manual or sticker sheet</li>
  <li>Psychological tool to increase the perceived value of the set</li>
  <li>Larger boxes grab the attention of the consumer better</li>
  <li>Larger packages are harder to steal</li>
  </ul>
  
  <p>But the exact reason is likely a combination of some of the above ones and maybe some others, most probably in a top-secret ratio known only by LEGO.</p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-04-10T06:14:17.560Z
Answers.Text: For the psychological reason, I've heard LEGO employees say it was about bringing the perceived value on par with the perceived value of competing products.
Answers.UserDisplayName: Henrik supports the community
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-04-09T15:18:37.063Z
Answers.LastActivityDate: 2019-04-09T15:18:37.063Z
Answers.UserDisplayName: zovits
Body: <p>I ask myself often when buying Lego why the boxes are so much bigger than the space that is needed for the contained content. It seems a waste in terms of material and logistics. I do store the boxes and especially the bigger sets needs lot of space in my appartment. I would be happy to have them smaller.</p>
  
Tags: <packaging>
Title: Why are the Lego boxes so unnecessary big?
UserDisplayName: fabian
ThreadText: # Why are the Lego boxes so unnecessary big?
  
  (Asked by: username_0 on 2019-04-09)
  
  I ask myself often when buying Lego why the boxes are so much bigger than the space that is needed for the contained content. It seems a waste in terms of material and logistics. I do store the boxes and especially the bigger sets needs lot of space in my appartment. I would be happy to have them smaller.
  
  **Tags:** packaging
  
  ---
  
  ## 1 answers
  
  ### Answer by username_1 on 2019-04-09. Score: 2 | Accepted answer
  
  The possible reasons include:
  
  * Surface area needed for legal info, practical requirements like barcodes, information, feature descriptions and artwork
  * Aspect ratio of the artwork means the boxes can't be too long and thin
  * Leaving space between the bricks so they don't get squished up against each other
  * Size of the instruction manual or sticker sheet
  * Psychological tool to increase the perceived value of the set
  * Larger boxes grab the attention of the consumer better
  * Larger packages are harder to steal
  
  But the exact reason is likely a combination of some of the above ones and maybe some others, most probably in a top-secret ratio known only by LEGO.
  
  > **Comments:**
  > **username_2**: For the psychological reason, I've heard LEGO employees say it was about bringing the perceived value on par with the perceived value of competing products.  
  
  ---
  
  