May have some value in timing the market based on historic yield
I got about two thirds through the book and just couldn't finish it. The material was repetitive and overly cutesy for me (you know - clever plays on words to try to keep you interested and make the authors seem smart). The few gems in the book about the actual value of dividends were buried deep in the material.If you want to try to time the market based on historic dividend yields for a given company, and are willing to do the dividend/price calculations going back 14 years (the length of time in the authors' charts) for each company that you are interested in (there are no universal rules about undervalued and overvalued yield ratios), and believe that the examples were not cherry-picked, then this is the book for you.There is a reason the used book value for this book on the day that I wrote this review was 47 cents. I paid full price for the book and feel cheated. I'll be donating this one.