<p>Whatever display you watch 4k and 8k demo footage on (I'm watching it in 1080p), the colours are so much more vibrant and engaging than 4k footage shot on phones, filmed for and shown on broadcast TV, and often films too. (See <a href="https://www.youtube.com/watch?v=yyKZoqe8NdY" rel="nofollow noreferrer">this</a> and <a href="https://www.youtube.com/watch?v=1La4QzGeaaQ" rel="nofollow noreferrer">this</a>)</p>

<p>Why is this and what would I need to capture similarly colourful content? I'm aware that you can fake it in post-processing, is that all that's been done here?</p>

CC BY-SA 4.0
2018-11-10T19:15:25.863Z
Welcome! It is a little unclear from how you worded your question, but are you asking why do colors look more vibrant on material shot for broadcast or cinema than they do when shot on a phone?
Michael Liebman
CC BY-SA 4.0
2018-11-10T20:28:10.397Z
Thanks @MichaelLiebman! I think those demo videos have colours that are a lot brighter and bolder than similar footage shot at the same resolution (4k), which can be shot on phones, and footage shot on APS-C sized sensors. My question really comes down to what tech enables you to capture colourful footage?
SamW
CC BY-SA 4.0
2018-11-11T00:21:20.133Z
@SamW to put the thing in a simple way. Probably the footage was done in raw then edited and graded in a professional way. It isn't a footage just took out of a phone camera.
user3450548
CC BY-SA 4.0
2018-11-11T03:39:18.223Z
To expand on that, it isn't just one technology, it is several including the quality of the sensor, the lenses, and the on-board processing. But it is more than just the technology, it is also the skill and artistry of everyone who touches the footage from cinematographer to colorist to editor.
Michael Liebman
<color>
What makes the colours in UHD demo footage so vibrant?
SamW
# What makes the colours in UHD demo footage so vibrant?

(Asked by: username_0 on 2018-11-10)

Whatever display you watch 4k and 8k demo footage on (I'm watching it in 1080p), the colours are so much more vibrant and engaging than 4k footage shot on phones, filmed for and shown on broadcast TV, and often films too. (See [this](https://www.youtube.com/watch?v=yyKZoqe8NdY) and [this](https://www.youtube.com/watch?v=1La4QzGeaaQ))

Why is this and what would I need to capture similarly colourful content? I'm aware that you can fake it in post-processing, is that all that's been done here?

**Tags:** color

> **Comments:**
> **username_1**: Welcome! It is a little unclear from how you worded your question, but are you asking why do colors look more vibrant on material shot for broadcast or cinema than they do when shot on a phone?  
> **username_0**: Thanks @MichaelLiebman! I think those demo videos have colours that are a lot brighter and bolder than similar footage shot at the same resolution (4k), which can be shot on phones, and footage shot on APS-C sized sensors. My question really comes down to what tech enables you to capture colourful footage?  
> **username_2**: @username_0 to put the thing in a simple way. Probably the footage was done in raw then edited and graded in a professional way. It isn't a footage just took out of a phone camera.  
> **username_1**: To expand on that, it isn't just one technology, it is several including the quality of the sensor, the lenses, and the on-board processing. But it is more than just the technology, it is also the skill and artistry of everyone who touches the footage from cinematographer to colorist to editor.  

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## 0 answers

